Experiences

Indigenous origins and civil rights to innovation and invention. Discover unique U.S. history.

LEGOLand. The Strong National Museum of Play. Niagara Falls. New York State is the epitome of family fun!

100+ waterfalls, beautiful state parks, and the historic Erie Canal are waiting to be explored.

Dance, theatre, performing arts, exhibits, artifacts, events, museums, festivals, and more.

Feel the salty sea air of the Atlantic or the crystal clear waters of the many lakes and rivers.

NY is more than bagels and hot dogs. Discover locally sourced, farm-fresh cuisine and America's #1 culinary school.

Antiques, artisans, handmade trinkets, farm markets, craft fairs, malls, outlets, and high-end designers. Shop 'til you drop in NY.

Award-winning wineries, cideries, and distilleries await.

Soccer is the world’s most universal sport, uniting fans across continents, cultures, and communities. As you follow the action across North America during the 2026 FIFA World Cup, take time between matches to immerse yourself in the landscapes and local life that make New York State a destination like no other. Wander through world-renowned wine trails, feel the mist of majestic waterfalls,…